Andrew Brampton, Andrew MacQuire, Idris A. Rai, Nicholas J. P. Race, Laurent Mathy, and Michael Fry.
In proceedings of the International workshop on Network and Operating Systems Support for Digital Audio & Video (NOSSDAV’07)
This paper presents a detailed characterisation of user behaviour for a series of interactive sport videos from the 2006 FIFA World Cup. In addition to generic VCR-like features, our custom-built Video-on-Demand architecture enabled us to provide advanced interactivity features such as bookmarking. We illustrate how such functionality may have a dramatic impact on how users consume content. A detailed discussion is also provided on how content distributors may turn this knowledge to their advantage, and thus increase the efficiency of their delivery networks.